About Me

I am excited about designs that reach people. As a strong user advocate, I firmly believe that great products emerge from a balance of Business, Experience and Technology goals. With 10+ years of delivering through versatile design processes, I have mastered creating products through user-centered design and design thinking principles.

In my current role, I design and launch scalable and engaging solutions for entertainment on TV, mobile, and web. My responsibilities range from gathering product requirements, defining design strategy, creating design concepts and communicating it via storyboards, user stories, task flows, wireframes, prototypes, and detailed annotations. I heavily engage with user research, engineering and product teams to bring valuable products to life. Over the last 5 years, I have successfully delivered using Lean UX and Agile methodologies.

In addition, I enjoy building, mentoring and leading high performing teams.